Twitch is the most popular live streaming service when it comes down to video games, and that’s something we do not expect to change any time soon. However, with Microsoft’s plan integration of Beam directly into Windows 10 in 2017 with the Creators Update, we could see a shift.
For those who are unaware, Microsoft purchased Beam earlier this year for an undisclosed sum. The service came along after Twitch took the world by storm, but it didn’t manage to garner a huge amount of following to compete with Twitch on the same playing field.
Now, there was a time when Microsoft was interested in acquiring Twitch, but Amazon was the favorite, and as such, Microsoft had to settle for something else. As it stands right now, Microsoft is putting that something else to good use, and it could cause a problem for Twitch if gamers decide to try this new thing.
At a recent event held by Microsoft, the company announced Windows 10 Creators Update destined for a Spring 2017 release. This release will see the addition of several features, but one of the standout ones is the addition of Beam as part of the operating system.
Gamers will have the option to live stream with just the press of a single button. That’s far easier than streaming from a Windows PC to Twitch, so already Microsoft has managed to one-up the popular platform.
By bringing Beam to Xbox, we’re creating more interactive gaming experiences for both the player and the viewer on Xbox One and Windows 10 PCs, allowing you to watch live game streams and give you the ability to interact in real time with broadcasters. Best of all, Beam technology will be built right into Windows 10 and Xbox One, so anyone can become a game broadcaster.
While we know the feature is coming to Windows 10 in the spring of 2017, there’s no word if the same will happen for Xbox One, despite the console having the same operating system, or better yet, a version of it.
What does this mean for Twitch?
Well, there are 400 million computers with Windows 10 installed. Not everyone of that number can be considered gamers, but many are, so right away Microsoft has access to a huge pool of consumers. The problem is getting them to use Beam instead of Twitch.
That’s going to be a problem for Microsoft, but nothing is impossible. Time will tell if the addition of Beam inside Windows 10 will unseat Twitch. The Amazon-owned platform is booming with support from PC, PS4, and Xbox One gamers. For the moment, Beam isn’t yet available on consoles, and when it does happen, chances are, the Sony PlayStation 4 won’t be supported.